Our Story

The Inspiring Journey of Xelov: Spreading Kindness Through Fashion 
In a world where fast fashion often overlooks social and environmental responsibilities, 
Xelov stands out as a beacon of hope. Founded by Deepika and Gaurav, Xelov is a brand 
built on the belief that business can be a powerful force for social good. Let's delve into the inspiring story of how this dynamic duo combined their passions to create a brand that not only makes people look good but also does good in the world. 

From Homemaker to Fashion Visionary

Deepika always had an exceptional sense of fashion. As a homemaker, she spent her days 
designing clothes, sketching innovative designs, and dreaming of a world where her passion for fashion could make a meaningful impact. However, Deepika's vision extended beyond fashion. She believed in the power of kindness and felt a deep sense of responsibility to give back to society. 

An IT Professional's Leap of Faith 

Gaurav, Deepika’s husband, was a dedicated IT professional. He admired Deepika’s 
creativity and her vision for a better world. Inspired by her passion, Gaurav began to see the potential for change through business. He realized that combining his skills with Deepika’s fashion sense could create something truly special. With a leap of faith, Gaurav joined Deepika in her mission. 

The Birth of Xelov

And so, Xelov was born. Deepika and Gaurav founded Xelov with the belief that business 
could be a force for social good. They envisioned a brand that spread kindness through 
fashion, making the earth a better place with every purchase. To achieve this, they developed a unique business model known as "CareCircle."

The CareCircle Model: A Commitment to Social Good

Xelov’s CareCircle model is at the heart of everything they do. For every product purchased, Xelov helps a person in need, plants a tree, and donates to temples and other charitable causes. This model ensures that every transaction contributes to a greater cause, embodying Xelov’s commitment to social responsibility.

Stylish Fashion with a Purpose

Xelov offers a wide range of fast-fashion men’s and women’s wear. Their collection is 
trendy, stylish, and affordable, designed to meet the latest fashion trends while making a 
positive impact on the world. From chic dresses and casual wear to sophisticated office attire, Xelov has something for everyone.

Deepika and Gaurav’s Vision: A Better Earth Through Kindness

Deepika and Gaurav’s vision is simple yet profound: to create a better earth by spreading 
kindness through fashion. They believe that every purchase can be a step towards a more 
compassionate and sustainable world. Their dedication to this mission is evident in every 
aspect of Xelov, from the design of their clothes to the impact of their CareCircle initiatives.

Join the Movement: Shop Xelov

By choosing Xelov, you are not just buying clothes; you are participating in a mission of 
kindness and positive change. Each purchase helps someone in need, plants a tree, and 
supports charitable causes. Together, we can make the earth a better place, one fashionable step at a time. 

Born from a passion for bold design and conscious living, Xelov brings you trend-led women’s fashion at accessible prices. With bestselling coords and curated collections, we’ve been proudly serving thousands of happy customers on Amazon for the past 2 years.

Now, we're excited to bring the full Xelov experience to our own store — giving you exclusive drops, early access, and a deeper connection to our mission: spreading kindness through every outfit.