Meet The Founder : Deepika Soni

Driven by a deep love for timeless style and everyday elegance, Deepika Soni founded Xelov with a simple yet powerful vision — to make fashion more thoughtful, inclusive, and kind. As a mother, dreamer, and creative soul, Deepika blends tradition with trend, curating collections that celebrate individuality while supporting community-driven craftsmanship. From launching women-led initiatives to ensuring every purchase contributes to a cause, she has built Xelov not just as a fashion label, but as a movement rooted in purpose, beauty, and care.